About
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Fooled by rocks

Fooled by Rocks is a product line of home textiles made with a focus on quality materials.

We strive at framing a design, which embraces time and place in the details and at the same time captures the complexity of universality.
This is the core of our approach to products with soul.

The visuals are found in an eternal story with a general appeal – a story we humbly will tell over and over.

Our first line includes six products for your home, garden and beach life.

Cloth · Tea Towel · Hand Towel · Bath Towel · Beach Towel · Robe

The female characters in myths and art serve as instrument to both the understanding and the modelling of the six archetypes.

Each archetype furnish us with a shortcut to grasp the essence of or connection to ourselves and others.

They can be identified and used to provide a foundation to understand the unique qualities that characterise the female psyche. Dualism is implicit, and each archetype contains an opposite, whereas stereotypes are the frozen picture.

We are fooled by rocks and balance is the key. I am every woman; it’s all in me.

Witch · Virgin · Temptress · Muse · Mother · Creator/Destroyer

Contact

General: info@fooledbyrocks.com

Sales: sales@fooledbyrocks.com

Press: press@fooledbyrocks.com

Feed
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Products
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Production
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Facts

Our company is founded and based in Copenhagen, Denmark by a designer and a producer who have worked with sustainable design for years.

Our agent in China has worked for further progression towards sustainable supplies in agriculture, factories and manufactory. And these are actions we want to support.

We have a reliable communication with China and we have great insights in and understanding of the country’s culture.

It is important to us to support this green wave currently on the rise in China and to be a part of this wave. China has been the main factory for the western consumer culture for the last century with high cost in pollution.

We are aware that a certification alone does not always bring absolute certainty that all issues are solved at the factory level, but we are committed to continuously improving social and environmental practices. Strong values rank high in an industry where business may blind you of the conditions – at this point transparency is core to sustainable actions.

We believe that a social and environmental sustainability relies on communication throughout the process. Concept design and product are equal core to craft and production – understanding this process is key for us.

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Factory

Shaoxing Ecou Textile Co. is committed to the development of eco-friendly fabrics in China.

The company has mature technology and rich experience. The control covers all the way from agriculture and raw materials to finished fabric and secure labour conditions. The fabric has been certified by the international organic certification and issued GOTS and OCS organic.
The organic products are produced in accordance with the GOTS and OEKO-TEX100 standards.
Suzhou is a city with a history of textile production in the entire process from agriculture to mills and factory.
Suzhou dobotex is a family business, and our agent is passionate and active in the China Green Wave.

GOTS Certificate Number: 140138

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Fibres

We use quality fibres grown in organic agriculture in the area of Suzhou.
This area has a long history of cotton production, and the agriculture is engaged in organic processes.
We find it important to support this process in China to ensure a continuous green wave in standard products made in accordance with the international certification.
We carefully choose our fabrics in close communication with our trusted agent.
We visit the factory and the supplier frequently because we care for the product and for the cycles in achieving sustainable production.

The dyeing process is limited in our specific products by choice. We wish to use fabric that is processed in as few stages as possible – this method is consistent to our specific products and philosophy.
We use a print method called digital water print which is made with certified Öko-tex dyes or GOTS. It consumes a lot less water in process and does not utilise any heavy metal dyes or toxic elements. This is also in accordance with the terms we, as well as the factory, require for the certification. A large part of our product group is raw or ecru (off-white), which means that there has been no dyeing or chemical bleaching processes in these products.

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